Hanoi's biggest promotional event helps businesses penetrate retail system

Hanoi Promotion Month 2023, the biggest promotional event in the capital, will offer customers discounts and help businesses penetrate the retail system and promote their brands, said Nguyen Anh Duong, Director of the Hanoi Investment, Trade and Tourism Promotion Center.

From October 27 to the end of November, the month-long event unfolds in the city's bustling commercial centers and venues.

The annual event provides a good opportunity for local businesses to increase sales and actively participate in the capital's supply-consumption ecosystem.

Delegates kick off the Hanoi Promotion Month 2023. Photo: Thuy Linh

Activities will include the 'Hanoi Mega Sale', an extravaganza of 60-70 booths showcasing Vietnam's most popular products, ranging from fashion and beauty items to everyday consumer goods, cuisine, beverages, and regional delicacies. In addition, the "1,000 Promotion Points - Busy Offers" event will be opened during the month-long festival.

Meanwhile, the 'Hanoi Online Festival' for 2023 will be held on the thangkhuyenmaihanoi.vn portal and various e-commerce websites of enterprises from November 24 to 30. "The organizing committee will integrate registered businesses' websites into the portal to make online shopping more convenient," Duong added.

"Over the years, the program has been continuously innovated and expanded with higher quality goods, becoming a reputable promotional event. With the number of customers trading and visiting up to thousands every day, this is a good opportunity for localities and businesses nationwide to promote their brand," Duong told The Hanoi Times.

Attractive year-end shopping experience

Paying special attention to Hanoi Promotion Month every year, Nguyen Thi Thanh Hao, a forty-six-year-old woman living in Nam Tu Liem District, Hanoi, shared that she usually goes to discount fairs of Hanoi Promotion Month every November.

Hanoi residents and tourists are excited to shop on Hoan Kiem Lake walking street. Photo: Hai Anh

"I think this program offers goods at attractive prices. I have to say 'attractive' because the products I bought were cheap but of good quality. They have been approved by the relevant authorities, so I feel quite safe," Hao told The Hanoi Times.

Nguyen Trung Phat, a resident of Cau Giay District, said: "I read about the program in the newspaper and took my daughter to see it over the weekend. When I saw that the winter clothes were 60% off, I bought some sets for my daughter."

Generous discounts on a wide range of goods are offered during Hanoi Promotion Month 2023, which takes place in the Hoan Kiem Lake pedestrian zone in downtown Hanoi.

According to Bui Duy Quang, Deputy Director of the Hanoi Promotion Agency, the heavyweight of Hanoi Promotion Month will take place on November 11-12 with the participation of 50 premier supermarkets and shopping centers.

Foreign tourists visit the Vietnamese booth. Photo: Hai Anh

"Hanoi Promotion Month will end with an online shopping festival to promote cashless payment with the participation of e-commerce platforms offering big discounts," Quang said.

He added that a wide range of businesses will participate, including trade centers, supermarkets, electronic retail chains, manufacturers, restaurants, tourist facilities, hotels, IT companies, and online shopping platforms. "These businesses will offer discounts of at least 20% on at least 20% of their products," Quang stressed.

Nguyen Trong Tuan, General Director of WinMart Supermarket System, told The Hanoi Times that to organize promotional programs, his company has been negotiating with suppliers since the beginning of the fourth quarter to reduce the prices of many household products sold in the Winmart system with a discount between 15% and 50%.

"We will offer discounts of up to 70% on many goods, especially household products. It will be an attractive shopping experience for Hanoi residents at the end of the year," Tuan said.

Launched in 2009, Hanoi Promotion Month is a large-scale promotional event aimed at stimulating consumer demand, boosting production and business activities, and promoting economic growth in Hanoi. 

Consumers buy discounted promotional products at Hanoi Promotion Month 2023. Photo: Hoai Nam/The Hanoi Times

Numerous customers join Hanoi Promotion Month 2023. Photo: Thuy Linh

Foreign customers are shopping at the Hanoi Promotion Month event in 2023. Photo: Hoai Nam/The Hanoi Times