During the Hanoi Midnight Sale, as the clock was ticking towards midnight, the steeper the discount will be that could go to the maximum of 100%.

For the first time, the city held the "Hanoi Midnight Sale" event with sales and discounts of up to 100%.

"Hanoi Midnight Sale" and "From online to street vending" are trade promotion events running at Big C Thang Long supermarket since November 24.

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The Hanoi Midnight Sale, combined with Black Friday and other events in the Hanoi Promotion Month program, will be the starting point for the development of the city's night-time economy.