Of 100 million Vietnamese people, 60 million are Internet users with high demands for audiovisual services, including streaming services.

Vietnamese press can contribute to Korean firms’ further success, said Editor-in-chief of the Economic and Urban newspaper Nguyen Minh Duc.

Two thirds of marketers in Vietnam expected an increase in the allocation of the digital ad budget to programmatic ad next year, the 2nd highest percentage in the region.

Hanoi top leaders will daily update information from the press, thereby giving local authorities directions timely.