For a population of nearly 100 million, of which the majority is at young age and with steady growth of income per capita, Vietnam is considered a potential market for fashion retailers.

Vietnam is on track to become one of the biggest consumer markets in the world, said Japan’s richest man and CEO of Fast Retailing Tadashi Yanai.

The additional supply drives up Hanoi's retail space to roughly 1.2 million square meters in the fourth quarter 2019.

Vietnam, with its young demographic, growing incomes and large population, is considered a hugely promising market for retailers.

In the context of the Covid-19 epidemic, Hanoi is a safe destination to attract the large apparel retailer to invest and cooperate with the city’s authorities for long-term development.