There has been a positive shift in Vietnam’s rice export structure towards a focus on fragrant rice products with higher quality and price, stated the country’s food association.

Vietnam is currently the world’s second largest rice exporter, shipping more than six million tons/year.

The finest and widest array of American agricultural products will be offered to consumers in Hanoi through more than 1,000 WinMart supermarkets and groceries.

Hanoi is the stop where the providers want to highlight the rich traditions of American barbecue, taking Vietnamese diners on a culinary journey with creative dishes crafted from premium and flavorful ingredients.